Consumer trust in brand descriptors in the United Kingdom (UK) 2016
This statistic shows the results of a survey on the influence that brand language has on consumer trust in the United Kingdom (UK) in 2016. The survey found that 67 percent of UK consumers stated that the phrase 'tried and tested' was most likely to make them think of a brand as the best, whereas only five percent of respondents chose the brand descriptor 'trendy' as an indicator for brand excellence.
