The graph shows data on the degree of implementation of personalization strategies in marketing worldwide as of November 2016. During a survey, 28 percent of responding marketers stated they were just starting out with the implementation of their personalization strategies.
How much of your personalization strategy have you implemented to date?
The source defines personalization as "[t]he ability to interact with each individual,
at any moment, across all touch points, based on everything known about them."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Monetate. (November 15, 2016). How much of your personalization strategy have you implemented to date? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/678003/implementation-personalization-marketing/
Monetate. "How much of your personalization strategy have you implemented to date?." Chart. November 15, 2016. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/678003/implementation-personalization-marketing/
Monetate. (2016). How much of your personalization strategy have you implemented to date?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/678003/implementation-personalization-marketing/
Monetate. "How Much of Your Personalization Strategy Have You Implemented to Date?." Statista, Statista Inc., 15 Nov 2016, https://www.statista.com/statistics/678003/implementation-personalization-marketing/
Monetate, How much of your personalization strategy have you implemented to date? Statista, https://www.statista.com/statistics/678003/implementation-personalization-marketing/ (last visited November 21, 2024)
How much of your personalization strategy have you implemented to date? [Graph], Monetate, November 15, 2016. [Online]. Available: https://www.statista.com/statistics/678003/implementation-personalization-marketing/