As of 2017, Nordic consumers seemed to be more keen on shopping Christmas gifts online, compared to 2016. 13 percent of the respondents had purchased all of their gifts online in 2017, whereas the corresponding figure for 2016 was four percent of respondents.
Share of consumers in the Nordic countries who purchased Christmas gifts online in 2016 and 2017
Characteristic
2016
2017
Yes, I have already purchased all Christmas gifts that I planned to buy online
4%
13%
Yes, I have bought some Christmas gifts online and will buy more
* 2,144 respondents were from Sweden, 2,109 from Denmark, 1,705 from Norway and 2,019 from Finland.
The original question was phrased by the source as follows: "Have you purchased any Christmas gifts online this year? / Har du handlat några julklappar på internet i år?"
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PostNord. (December 12, 2017). Share of consumers in the Nordic countries who purchased Christmas gifts online in 2016 and 2017 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/677974/online-christmas-present-shopping-in-the-nordics/
PostNord. "Share of consumers in the Nordic countries who purchased Christmas gifts online in 2016 and 2017." Chart. December 12, 2017. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/677974/online-christmas-present-shopping-in-the-nordics/
PostNord. (2017). Share of consumers in the Nordic countries who purchased Christmas gifts online in 2016 and 2017. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/677974/online-christmas-present-shopping-in-the-nordics/
PostNord. "Share of Consumers in The Nordic Countries Who Purchased Christmas Gifts Online in 2016 and 2017." Statista, Statista Inc., 12 Dec 2017, https://www.statista.com/statistics/677974/online-christmas-present-shopping-in-the-nordics/
PostNord, Share of consumers in the Nordic countries who purchased Christmas gifts online in 2016 and 2017 Statista, https://www.statista.com/statistics/677974/online-christmas-present-shopping-in-the-nordics/ (last visited December 21, 2024)
Share of consumers in the Nordic countries who purchased Christmas gifts online in 2016 and 2017 [Graph], PostNord, December 12, 2017. [Online]. Available: https://www.statista.com/statistics/677974/online-christmas-present-shopping-in-the-nordics/
