As of January 2024, the Philippines and Vietnam were the markets where Facebook Messenger had the highest reach among internet users, with a user reach of 78 and 74 percent, respectively. Overall, global reach stood at 17.2 percent during the examined period, while the Meta instant messaging app has a reach of less than three percent in the United States market.
Facebook Messenger user reach worldwide as of January 2024, by region
Characteristic
Reach
Philippines
78%
Vietnam
73.8%
United Arab Emirates
71.8%
New Zealand
71%
Norway
64.8%
Mexico
63.8%
Denmark
61.8%
Thailand
60.5%
Hungary
58.4%
Sweden
57%
Portugal
55.2%
Belgium
54.3%
Colombia
53.4%
Created with Highcharts 7.2.2Reach78%78%73.8%73.8%71.8%71.8%71%71%64.8%64.8%63.8%63.8%61.8%61.8%60.5%60.5%58.4%58.4%57%57%55.2%55.2%54.3%54.3%53.4%53.4%52.4%52.4%51.6%51.6%51.4%51.4%51.1%51.1%49.8%49.8%49.2%49.2%48.6%48.6%47.6%47.6%46.6%46.6%45.9%45.9%44.9%44.9%44.2%44.2%43.5%43.5%39.1%39.1%37.6%37.6%36.5%36.5%34.9%34.9%32.5%32.5%31%31%30.3%30.3%25.5%25.5%24.9%24.9%24.5%24.5%22.2%22.2%19.1%19.1%17.2%17.2%15.1%15.1%14.1%14.1%12%12%7.2%7.2%6.6%6.6%6.5%6.5%5.6%5.6%5.5%5.5%5.5%5.5%2.4%2.4%2.1%2.1%2%2%1.7%1.7%0.04%0.04%PhilippinesVietnamUnited Arab EmiratesNew ZealandNorwayMexicoDenmarkThailandHungarySwedenPortugalBelgiumColombiaChileUnited KingdomTaiwanGreeceBulgariaEgyptRomaniaCzechiaMalaysiaPolandIrelandIsraelArgentinaCroatiaSingaporeSaudi ArabiaBrazilItalyNetherlandsHong KongSwitzerlandAustriaTurkeySpainGermanyWorldwideSouth AfricaIndonesiaIndiaKenyaSouth KoreaMoroccoJapanGhanaNigeriaAustraliaUnited StatesCanadaFranceChina
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We Are Social, & DataReportal, & Meltwater. (February 22, 2024). Facebook Messenger user reach worldwide as of January 2024, by region [Graph]. In Statista. Retrieved February 01, 2025, from https://www.statista.com/statistics/1498799/messenger-user-reach-by-market/
We Are Social, und DataReportal, und Meltwater. "Facebook Messenger user reach worldwide as of January 2024, by region." Chart. February 22, 2024. Statista. Accessed February 01, 2025. https://www.statista.com/statistics/1498799/messenger-user-reach-by-market/
We Are Social, DataReportal, Meltwater. (2024). Facebook Messenger user reach worldwide as of January 2024, by region. Statista. Statista Inc.. Accessed: February 01, 2025. https://www.statista.com/statistics/1498799/messenger-user-reach-by-market/
We Are Social, and DataReportal, and Meltwater. "Facebook Messenger User Reach Worldwide as of January 2024, by Region." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1498799/messenger-user-reach-by-market/
We Are Social & DataReportal & Meltwater, Facebook Messenger user reach worldwide as of January 2024, by region Statista, https://www.statista.com/statistics/1498799/messenger-user-reach-by-market/ (last visited February 01, 2025)
Facebook Messenger user reach worldwide as of January 2024, by region [Graph], We Are Social, & DataReportal, & Meltwater, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1498799/messenger-user-reach-by-market/
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