The statistic presents the distribution of in-app advertising fraud attempts worldwide in 2016, by app category. It was found that out of all fraudulent, nonhuman traffic measured on the source's platform, the majority of those ad fraud attempts were aimed at gaming apps. Lifestyle apps accounted for 18 percent of ad fraud instances.
Distribution of in-app advertising fraud attempts worldwide in 2016, by app category
Characteristic
Share of fraud attempts
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (February 13, 2017). Distribution of in-app advertising fraud attempts worldwide in 2016, by app category [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/677492/share-mobile-ad-fraud-attempts-world-by-category/
eMarketer. "Distribution of in-app advertising fraud attempts worldwide in 2016, by app category." Chart. February 13, 2017. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/677492/share-mobile-ad-fraud-attempts-world-by-category/
eMarketer. (2017). Distribution of in-app advertising fraud attempts worldwide in 2016, by app category. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/677492/share-mobile-ad-fraud-attempts-world-by-category/
eMarketer. "Distribution of In-app Advertising Fraud Attempts Worldwide in 2016, by App Category." Statista, Statista Inc., 13 Feb 2017, https://www.statista.com/statistics/677492/share-mobile-ad-fraud-attempts-world-by-category/
eMarketer, Distribution of in-app advertising fraud attempts worldwide in 2016, by app category Statista, https://www.statista.com/statistics/677492/share-mobile-ad-fraud-attempts-world-by-category/ (last visited August 24, 2024)
Distribution of in-app advertising fraud attempts worldwide in 2016, by app category [Graph], eMarketer, February 13, 2017. [Online]. Available: https://www.statista.com/statistics/677492/share-mobile-ad-fraud-attempts-world-by-category/