The statistic presents the distribution of in-app advertising fraud attempts worldwide in 2016, by app category. It was found that out of all fraudulent, nonhuman traffic measured on the source's platform, the majority of those ad fraud attempts were aimed at gaming apps. Lifestyle apps accounted for 18 percent of ad fraud instances.
Distribution of in-app advertising fraud attempts worldwide in 2016, by app category
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eMarketer. (February 13, 2017). Distribution of in-app advertising fraud attempts worldwide in 2016, by app category [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/677492/share-mobile-ad-fraud-attempts-world-by-category/
eMarketer. "Distribution of in-app advertising fraud attempts worldwide in 2016, by app category." Chart. February 13, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/677492/share-mobile-ad-fraud-attempts-world-by-category/
eMarketer. (2017). Distribution of in-app advertising fraud attempts worldwide in 2016, by app category. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/677492/share-mobile-ad-fraud-attempts-world-by-category/
eMarketer. "Distribution of In-app Advertising Fraud Attempts Worldwide in 2016, by App Category." Statista, Statista Inc., 13 Feb 2017, https://www.statista.com/statistics/677492/share-mobile-ad-fraud-attempts-world-by-category/
eMarketer, Distribution of in-app advertising fraud attempts worldwide in 2016, by app category Statista, https://www.statista.com/statistics/677492/share-mobile-ad-fraud-attempts-world-by-category/ (last visited December 22, 2024)
Distribution of in-app advertising fraud attempts worldwide in 2016, by app category [Graph], eMarketer, February 13, 2017. [Online]. Available: https://www.statista.com/statistics/677492/share-mobile-ad-fraud-attempts-world-by-category/
