TV format preference among internet users in the U.S. 2016

Published by
Julia Stoll,
Dec 19, 2022
The statistic presents data on the share of internet users who prefer broadcast television over on-demand TV in the United States in the fourth quarter of 2016, by age. Based on a 5-point scale in which 5 meant a preference for watching broadcast TV, the average point score for respondents aged 55 to 64 was 3.7, therefore showing a preference for broadcast TV over on-demand TV.

Share of internet users who prefer broadcast TV over on-demand TV in the United States in 4th quarter 2016, by age

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Source

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Release date

February 2017

Region

United States

Survey time period

Q4 2016

Number of respondents

3,116 respondents

Age group

16-64 years

Special properties

internet users

Supplementary notes

The source provides the following information about the methodology: "Respondents are asked to select a point on a 5-point scale to best describe their preference for watching broadcast or on-demand TV. On this scale, 1= I prefer watching TV shows via on-demand, catch-up or streaming services, and 5= I prefer watching TV shows as they are broadcast live on regular television channels."

This question was phrased by the source as follows: "For each of these sets of statements, please select the point on the scale that best describes you - are you at one end of the scale or somewhere in the middle?"

The source does not specify the type of survey.

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