This statistic shows the results of a survey conducted between April 2016 and January 2017 among 2,891 adult Americans on their preferred smart watch brand. The results were sorted by gender. During the survey, 43.4 percent of male purchasers stated their preferred smart watch brand is Apple; 50.9 percent of female purchasers said the same.
United States: Brand preferences for smart watches in 2016, by gender
* Demographically balanced adult men and women smart watch purchasers/users.
Male Purchasers/Users: n=1,806
Female Purchasers/Users: n=1,085.
The source does not specify why the numbers do not add up to 100 percent.
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The Brand Strength Monitor. (February 15, 2017). United States: Brand preferences for smart watches in 2016, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/676604/united-states-brand-preferences-smart-watches-gender/
The Brand Strength Monitor. "United States: Brand preferences for smart watches in 2016, by gender." Chart. February 15, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/676604/united-states-brand-preferences-smart-watches-gender/
The Brand Strength Monitor. (2017). United States: Brand preferences for smart watches in 2016, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/676604/united-states-brand-preferences-smart-watches-gender/
The Brand Strength Monitor. "United States: Brand Preferences for Smart Watches in 2016, by Gender." Statista, Statista Inc., 15 Feb 2017, https://www.statista.com/statistics/676604/united-states-brand-preferences-smart-watches-gender/
The Brand Strength Monitor, United States: Brand preferences for smart watches in 2016, by gender Statista, https://www.statista.com/statistics/676604/united-states-brand-preferences-smart-watches-gender/ (last visited December 22, 2024)
United States: Brand preferences for smart watches in 2016, by gender [Graph], The Brand Strength Monitor, February 15, 2017. [Online]. Available: https://www.statista.com/statistics/676604/united-states-brand-preferences-smart-watches-gender/
