In 2024, the United States was the largest programmatic advertising market worldwide, with spending estimated at 264.66 billion U.S. dollars, followed by China and the United Kingdom, with approximately 157.5 billion and 41.7 billion, respectively.
Leading programmatic advertising markets worldwide in 2024, by spending
(in billion U.S. dollars)
Characteristic
Spending in billion U.S. dollars
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Statista. (March 5, 2024). Leading programmatic advertising markets worldwide in 2024, by spending (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/676585/programmatic-ad-spend-countries/
Statista. "Leading programmatic advertising markets worldwide in 2024, by spending (in billion U.S. dollars)." Chart. March 5, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/676585/programmatic-ad-spend-countries/
Statista. (2024). Leading programmatic advertising markets worldwide in 2024, by spending (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/676585/programmatic-ad-spend-countries/
Statista. "Leading Programmatic Advertising Markets Worldwide in 2024, by Spending (in Billion U.S. Dollars)." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/676585/programmatic-ad-spend-countries/
Statista, Leading programmatic advertising markets worldwide in 2024, by spending (in billion U.S. dollars) Statista, https://www.statista.com/statistics/676585/programmatic-ad-spend-countries/ (last visited July 22, 2024)
Leading programmatic advertising markets worldwide in 2024, by spending (in billion U.S. dollars) [Graph], Statista, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/676585/programmatic-ad-spend-countries/