Largest programmatic markets worldwide 2024

Published by Statista Research Department, Jun 20, 2024
In 2024, the United States was the largest programmatic advertising market worldwide, with spending estimated at 264.66 billion U.S. dollars, followed by China and the United Kingdom, with approximately 157.5 billion and 41.7 billion, respectively.

Leading programmatic advertising markets worldwide in 2024, by spending (in billion U.S. dollars)

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Release date

March 2024

Region

Worldwide

Survey time period

March 2024

Special properties

forecast

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Statistics on " Programmatic advertising worldwide "

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Other statistics that may interest you Programmatic advertising worldwide

Overview

8

Regional data

4

Leading markets

7

Players

8

Connected TV (CTV)

6

Digital out-of-home (DOOH)

5

Marketer insights

6

Further related statistics

17

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Statistics

Topics

Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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