In 2022, 38.7 percent of digital video advertising spending in Spain was invested in ads bought programmatically. The remaining 61.3 percent were sold directly.
Distribution of digital display advertising spending in Spain in 2022, by sales method & type
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IAB Spain. (February 22, 2023). Distribution of digital display advertising spending in Spain in 2022, by sales method & type [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/676436/share-of-video-display-ad-spending-in-spain-2014-2016-by-sales-method/
IAB Spain. "Distribution of digital display advertising spending in Spain in 2022, by sales method & type." Chart. February 22, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/676436/share-of-video-display-ad-spending-in-spain-2014-2016-by-sales-method/
IAB Spain. (2023). Distribution of digital display advertising spending in Spain in 2022, by sales method & type. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/676436/share-of-video-display-ad-spending-in-spain-2014-2016-by-sales-method/
IAB Spain. "Distribution of Digital Display Advertising Spending in Spain in 2022, by Sales Method & Type." Statista, Statista Inc., 22 Feb 2023, https://www.statista.com/statistics/676436/share-of-video-display-ad-spending-in-spain-2014-2016-by-sales-method/
IAB Spain, Distribution of digital display advertising spending in Spain in 2022, by sales method & type Statista, https://www.statista.com/statistics/676436/share-of-video-display-ad-spending-in-spain-2014-2016-by-sales-method/ (last visited November 22, 2024)
Distribution of digital display advertising spending in Spain in 2022, by sales method & type [Graph], IAB Spain, February 22, 2023. [Online]. Available: https://www.statista.com/statistics/676436/share-of-video-display-ad-spending-in-spain-2014-2016-by-sales-method/