Display ad spend in Spain 2022, by sales method
In 2022, 38.7 percent of digital video advertising spending in Spain was invested in ads bought programmatically. The remaining 61.3 percent were sold directly.
Distribution of digital display advertising spending in Spain in 2022, by sales method & type
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Starter Account
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
IAB Spain. (February 22, 2023). Distribution of digital display advertising spending in Spain in 2022, by sales method & type [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/676436/share-of-video-display-ad-spending-in-spain-2014-2016-by-sales-method/
IAB Spain. "Distribution of digital display advertising spending in Spain in 2022, by sales method & type." Chart. February 22, 2023. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/676436/share-of-video-display-ad-spending-in-spain-2014-2016-by-sales-method/
IAB Spain. (2023). Distribution of digital display advertising spending in Spain in 2022, by sales method & type. Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/676436/share-of-video-display-ad-spending-in-spain-2014-2016-by-sales-method/
IAB Spain. "Distribution of Digital Display Advertising Spending in Spain in 2022, by Sales Method & Type." Statista, Statista Inc., 22 Feb 2023, https://www.statista.com/statistics/676436/share-of-video-display-ad-spending-in-spain-2014-2016-by-sales-method/
IAB Spain, Distribution of digital display advertising spending in Spain in 2022, by sales method & type Statista, https://www.statista.com/statistics/676436/share-of-video-display-ad-spending-in-spain-2014-2016-by-sales-method/ (last visited April 25, 2025)
Distribution of digital display advertising spending in Spain in 2022, by sales method & type [Graph], IAB Spain, February 22, 2023. [Online]. Available: https://www.statista.com/statistics/676436/share-of-video-display-ad-spending-in-spain-2014-2016-by-sales-method/
