This statistic shows the distribution of digital display ad spending in Spain from 2014 to the 1st half of 2016, by sales method. In the first half of 2016, programmatic advertising had a share of 14.25 percent in Spanish digital display ad spending.
Distribution of digital display ad spending in Spain from 2014 to the 1st half of 2016, by sales method
Characteristic
Negotiated
Programmatic
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IAB Spain. (July 1, 2016). Distribution of digital display ad spending in Spain from 2014 to the 1st half of 2016, by sales method [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/676292/share-of-digital-display-ad-spending-in-spain-by-sales-method/
IAB Spain. "Distribution of digital display ad spending in Spain from 2014 to the 1st half of 2016, by sales method." Chart. July 1, 2016. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/676292/share-of-digital-display-ad-spending-in-spain-by-sales-method/
IAB Spain. (2016). Distribution of digital display ad spending in Spain from 2014 to the 1st half of 2016, by sales method. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/676292/share-of-digital-display-ad-spending-in-spain-by-sales-method/
IAB Spain. "Distribution of Digital Display Ad Spending in Spain from 2014 to The 1st Half of 2016, by Sales Method." Statista, Statista Inc., 1 Jul 2016, https://www.statista.com/statistics/676292/share-of-digital-display-ad-spending-in-spain-by-sales-method/
IAB Spain, Distribution of digital display ad spending in Spain from 2014 to the 1st half of 2016, by sales method Statista, https://www.statista.com/statistics/676292/share-of-digital-display-ad-spending-in-spain-by-sales-method/ (last visited July 22, 2024)
Distribution of digital display ad spending in Spain from 2014 to the 1st half of 2016, by sales method [Graph], IAB Spain, July 1, 2016. [Online]. Available: https://www.statista.com/statistics/676292/share-of-digital-display-ad-spending-in-spain-by-sales-method/