Prior to purchase product exposure channels 2016

Published by Daniela Coppola, Oct 13, 2021
This statistic shows the most popular channels which had the greatest success in regards to consumers seeing a product before they purchased it in 2016. In 2016, 30 percent of consumers saw the product they bought at an online shop before purchasing it.

Channels where consumers saw a product prior to purchase in 2016

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Source

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Release date

January 2017

Region

Worldwide

Survey time period

2016

Number of respondents

18,430 respondents

Age group

15 to 70 years

Special properties

online shoppers who purchased at least one consumer product online in the past 12 months

Method of interview

Online survey

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Statistics on " Digital shopping behavior in Europe "

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Overview

5

Attitudes towards online shopping

6

Online vs. in-store shopping behavior

7

Online grocery shopping

5

Leading online retailers in Europe

8

Online payment

8

Further related statistics

10

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Topics

E-commerce in AfricaE-commerce in NigeriaPayment methods in NigeriaDemographics of Africa Mobile money in Africa
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

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Professional Account

For teams of up to 5 people
$959 USD
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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