Most popular channels for online purchase research 2016, by region

Published by Daniela Coppola, Oct 13, 2021
This statistic shows the share of consumers who used selected methods of research when buying a product online in 2016, by global region. In Asia, 66 percent of consumers did an online search for reviews and recommendations before making an online purchase.

Share of consumers who used selected channels to research online purchases in 2016, by region

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Release date

January 2017

Region

Worldwide

Survey time period

2016

Number of respondents

18,430 respondents

Age group

15 to 70 years

Special properties

online shoppers who purchased at least one consumer product online in the past 12 months

Method of interview

Online survey

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Statistics on " E-commerce in Africa "

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Other statistics that may interest you E-commerce in Africa

Market overview

6

Revenue

6

Main players

7

Shopping apps

4

Payment methods

6

Shopping behavior in Nigeria and Egypt

8

Shopping behavior in South Africa, Kenya, and Morocco

6

Further related statistics

10

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Topics

E-commerce in MoroccoE-commerce worldwideE-commerce in NigeriaE-commerce in AfricaOnline shopping in the Middle East and North Africa
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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  • Premium Statistics

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Professional Account

For teams of up to 5 people
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per month, billed annually 1
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