Expenditure share of media advertising in Finland 2017-2019, by industry
In 2019, retail industry had the largest share, with around 22 percent, of the total monthly expenditure on media advertising in Finland. Between 2017 and 2019, the share of retail industry decreased by roughly one percent. The share of automotive industry remained more or less on the same level, while the share of grocery industry increased by rougly one percent from 2017 to 2019.
