A survey in 2021 in France found that about 95 percent of brands preferred Instagram as an influencer marketing platform, while 93 percent of agencies and influencers themselves claimed the same. TikTok was preferred by 39 percent of agencies but used only by 13 percent of French influencers.
Preferred social media platforms used by marketers and influencers for influencer marketing in France in 2021
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Reech. (October 1, 2022). Preferred social media platforms used by marketers and influencers for influencer marketing in France in 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/675166/french-influencer-favorite-media-platform/
Reech. "Preferred social media platforms used by marketers and influencers for influencer marketing in France in 2021." Chart. October 1, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/675166/french-influencer-favorite-media-platform/
Reech. (2022). Preferred social media platforms used by marketers and influencers for influencer marketing in France in 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/675166/french-influencer-favorite-media-platform/
Reech. "Preferred Social Media Platforms Used by Marketers and Influencers for Influencer Marketing in France in 2021." Statista, Statista Inc., 1 Oct 2022, https://www.statista.com/statistics/675166/french-influencer-favorite-media-platform/
Reech, Preferred social media platforms used by marketers and influencers for influencer marketing in France in 2021 Statista, https://www.statista.com/statistics/675166/french-influencer-favorite-media-platform/ (last visited December 21, 2024)
Preferred social media platforms used by marketers and influencers for influencer marketing in France in 2021 [Graph], Reech, October 1, 2022. [Online]. Available: https://www.statista.com/statistics/675166/french-influencer-favorite-media-platform/
