Mobile gaming monetization through ads and IAP 2021, by genre

Published by
J. Clement,
Aug 30, 2023
In 2021, 67.1 percent of arcade gaming app revenues were generated through advertising. In-app purchases only accounted for 32.9 percent of mobile arcade gaming revenues. In contrast, mobile casino games generated only 23.81 percent of revenues through ads and 76.19 percent of revenues through in-app sales of items.

Share of mobile gaming app revenues through ads or in-app purchases in 2021, by genre

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Release date

March 2022

Region

Worldwide

Survey time period

2021

Special properties

based on apps built with Unity

Supplementary notes

Values may not sum up to 100 percent due to rounding.

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Overview

6

Free-to-play (F2P) games

5

Premium games

7

In-game purchases

8

In-game advertising

6

Gaming subscriptions

7

In-game monetization leaders

7

Spotlight: continuous monetization through live service games

8

Further related statistics

17

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Statistics

Topics

Mobile gaming market leadersVideo game industryMobile app usageMobile app monetizationOnline gaming
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