The graph shows information on the obstacles of marketing technology implementation in U.S. companies as of October 2016. During a survey, 25 percent of responding marketers stated that internal resistance to change was holding their company back from implementing new marketing technologies.
What’s holding your company back from implementing new marketing technology?
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Chief Martec. (November 2, 2016). What’s holding your company back from implementing new marketing technology? [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/673191/obstacles-marketing-technology-implementation-usa/
Chief Martec. "What’s holding your company back from implementing new marketing technology?." Chart. November 2, 2016. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/673191/obstacles-marketing-technology-implementation-usa/
Chief Martec. (2016). What’s holding your company back from implementing new marketing technology?. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/673191/obstacles-marketing-technology-implementation-usa/
Chief Martec. "What’s Holding Your Company Back from Implementing New Marketing Technology?." Statista, Statista Inc., 2 Nov 2016, https://www.statista.com/statistics/673191/obstacles-marketing-technology-implementation-usa/
Chief Martec, What’s holding your company back from implementing new marketing technology? Statista, https://www.statista.com/statistics/673191/obstacles-marketing-technology-implementation-usa/ (last visited December 19, 2024)
What’s holding your company back from implementing new marketing technology? [Graph], Chief Martec, November 2, 2016. [Online]. Available: https://www.statista.com/statistics/673191/obstacles-marketing-technology-implementation-usa/
