Survey: top 5 reasons to buy furnishing articles online in Italy in 2016

Published by Statista Research Department, Jul 7, 2016
This statistic illustrates the leading five reasons why consumers prefer to purchase furnishing articles online in Italy according to a survey carried out in 2016. Price, convenience and variety of choice were the star reasons.

Which are the main reasons why you prefer purchasing furnishing articles online?

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Source

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Release date

July 2016

Region

Italy

Survey time period

2016

Number of respondents

1,512 respondents

Special properties

consumers who purchased furniture at least once in the 12 months prior to the survey (of which at least one online)

Method of interview

Online survey

Supplementary notes

The original survey question was phrased by the source as follows: "Pensa ora alle motivazioni che ti portano a preferire gli acquisti di mobili o accessori per la casa su Internet. Qual é il motivo principale per cui preferisci acquistare online?".

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