Size of the global and U.S. urban streetwear market 2015
The global urban streetwear market was valued at approximately 175 billion U.S. dollars in 2015, with the U.S. market alone worth around 80 billion U.S. dollars. The global apparel and footwear market had retail sales of around 1.7 trillion U.S. dollars in 2017. This shows that the urban streetwear market is a small but significant segment within the overall apparel market.
What is urban streetwear?
Urban streetwear is modern, usually casual clothing that is typically worn by urban youth subcultures. It is a style originating from cultures and neighborhoods as opposed to the fashion styles dictated by designers and major retailers. One of the main appeals of streetwear is that you can wear whatever you want and create a style that fits for yourself. Streetwear is often a mix-match of lots of styles from various subcultures. Hip-hop is often seen as being intertwined with urban streetwear and has had one of the most significant influences on this sector. Some of the styles associated with streetwear are sportswear, surf style, skate gear, Japanese street aesthetics and even high fashion.
Global apparel & footwear market
Adidas is one of the largest and most recognizable apparel brands worldwide. In 2017, adidas held the second largest market share within the global apparel and footwear market, with a share of 1.8 percent. The apparel and footwear market is quite a fragmented market due to its highly competitive and saturated nature, meaning that no one company holds a large portion of the whole market. This is logical as there are so many diverse segments, such as sportswear, maternity wear, and indeed streetwear, within the overall apparel market. Many companies cater to these specialized segments and not to the industry as a whole. Adidas, for example, focuses on sportswear and athletic goods.
What is urban streetwear?
Urban streetwear is modern, usually casual clothing that is typically worn by urban youth subcultures. It is a style originating from cultures and neighborhoods as opposed to the fashion styles dictated by designers and major retailers. One of the main appeals of streetwear is that you can wear whatever you want and create a style that fits for yourself. Streetwear is often a mix-match of lots of styles from various subcultures. Hip-hop is often seen as being intertwined with urban streetwear and has had one of the most significant influences on this sector. Some of the styles associated with streetwear are sportswear, surf style, skate gear, Japanese street aesthetics and even high fashion.
Global apparel & footwear market
Adidas is one of the largest and most recognizable apparel brands worldwide. In 2017, adidas held the second largest market share within the global apparel and footwear market, with a share of 1.8 percent. The apparel and footwear market is quite a fragmented market due to its highly competitive and saturated nature, meaning that no one company holds a large portion of the whole market. This is logical as there are so many diverse segments, such as sportswear, maternity wear, and indeed streetwear, within the overall apparel market. Many companies cater to these specialized segments and not to the industry as a whole. Adidas, for example, focuses on sportswear and athletic goods.
