In fiscal year 2024 (April 2023 to March 2024), video game publisher Electronic Arts (EA) spent over 1 billion U.S. dollars on marketing and sales-related activities. This represents a four percent increase compared to the previous year. During the observed period, EA significantly increased its promotional and advertising spending primarily on its FIFA franchise.
Marketing and sales expenditure of Electronic Arts from fiscal 2013 to 2024
(in million U.S. dollars)
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Electronic Arts. (May 22, 2024). Marketing and sales expenditure of Electronic Arts from fiscal 2013 to 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/672141/electronic-arts-marketing-and-sales-spending/
Electronic Arts. "Marketing and sales expenditure of Electronic Arts from fiscal 2013 to 2024 (in million U.S. dollars)." Chart. May 22, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/672141/electronic-arts-marketing-and-sales-spending/
Electronic Arts. (2024). Marketing and sales expenditure of Electronic Arts from fiscal 2013 to 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/672141/electronic-arts-marketing-and-sales-spending/
Electronic Arts. "Marketing and Sales Expenditure of Electronic Arts from Fiscal 2013 to 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 22 May 2024, https://www.statista.com/statistics/672141/electronic-arts-marketing-and-sales-spending/
Electronic Arts, Marketing and sales expenditure of Electronic Arts from fiscal 2013 to 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/672141/electronic-arts-marketing-and-sales-spending/ (last visited December 21, 2024)
Marketing and sales expenditure of Electronic Arts from fiscal 2013 to 2024 (in million U.S. dollars) [Graph], Electronic Arts, May 22, 2024. [Online]. Available: https://www.statista.com/statistics/672141/electronic-arts-marketing-and-sales-spending/
