In fiscal year 2022, Rakuten Group, Inc. was the leading mail-order and e-commerce retailer in Japan, with handling volumes amounting to around 5.7 trillion Japanese yen. Rakuten operates the online marketplace Rakuten Ichiba, which is one of the most popular e-commerce platforms in Japan, next to Z Holdings Corporation's Yahoo! Shopping and Amazon Japan's marketplace.
E-commerce in Japan
E-commerce in Japan is a market characterized by predominantly domestic orders as cross-border sales play a secondary role. With stable business-to-business (B2B) transactions dominating online sales, the focus is shifting to business-to-consumer (B2C) retail as an opportunity to expand the digital economy in the country. The B2C e-commerce market more than doubled in size within the last decade, during which consumers discovered the convenience of around-the-clock shopping and efficient services.
Online shopping behavior
Online shopping is starting to take off in Japan, with digital buyers growing accustomed to the convenience of getting desired goods and groceries delivered to the doorstep. Timely deliveries of heavy goods and the possibility to consider price differences between vendors were named major reasons to shop online. However, with the growing penetration of digital shopping, the number of consumers reporting troubles is rising. In response to consumer feedback, online retailers are steadily improving their user interfaces and services with 3D models, free shipping plans, and artificial intelligence putting pressure on established in-store retailers.
Sales revenue of leading mail-order and e-commerce companies in Japan in fiscal year 2022
(in billion Japanese yen)
Characteristic
Sales in billion Japanese yen
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fiscal year 2022; the Japanese fiscal year runs from April 1 of the stated year to March 31 of the following year
Supplementary notes
Figures include teleshopping retailers.
The figures provided in the report by Mitsui Fudosan are based on the annual securities reports and other released materials of the mentioned companies.
The source provides the information that figures for Rakuten and Z Holdings are the total handling volume, and those for other companies are the sales volume.
Amazon's sales figures in US dollar announced by Amazon US are converted to yen at the average exchange rate each year.
100 Japanese yen equal 0.69 U.S. dollars or 0.63 euros as of September 2023.
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Mitsui Fudosan. (September 1, 2023). Sales revenue of leading mail-order and e-commerce companies in Japan in fiscal year 2022 (in billion Japanese yen) [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/671961/japan-e-commerce-and-mail-order-store-sales/
Mitsui Fudosan. "Sales revenue of leading mail-order and e-commerce companies in Japan in fiscal year 2022 (in billion Japanese yen)." Chart. September 1, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/671961/japan-e-commerce-and-mail-order-store-sales/
Mitsui Fudosan. (2023). Sales revenue of leading mail-order and e-commerce companies in Japan in fiscal year 2022 (in billion Japanese yen). Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/671961/japan-e-commerce-and-mail-order-store-sales/
Mitsui Fudosan. "Sales Revenue of Leading Mail-order and E-commerce Companies in Japan in Fiscal Year 2022 (in Billion Japanese Yen)." Statista, Statista Inc., 1 Sep 2023, https://www.statista.com/statistics/671961/japan-e-commerce-and-mail-order-store-sales/
Mitsui Fudosan, Sales revenue of leading mail-order and e-commerce companies in Japan in fiscal year 2022 (in billion Japanese yen) Statista, https://www.statista.com/statistics/671961/japan-e-commerce-and-mail-order-store-sales/ (last visited July 03, 2024)
Sales revenue of leading mail-order and e-commerce companies in Japan in fiscal year 2022 (in billion Japanese yen) [Graph], Mitsui Fudosan, September 1, 2023. [Online]. Available: https://www.statista.com/statistics/671961/japan-e-commerce-and-mail-order-store-sales/