U.S. dollar sales of products labeled as vegan 2015, by channel

* Includes the conventional, specialty and natural channel.: SPINSscan Natural reports on full-format stores with $2 million+ in annual sales and at least 50%+ of sales from natural/organic products. Includes co-ops, associations, independents, large regional chains (excludes Whole Foods).

SPINSscan Specialty Gourmet reports on full-format stores with $2 million+ in annual sales with at least 25% of sales from SPINS-defined specialty items. Includes high-end stores with a focus on specialty, imported, natural, organic and prepared items.

SPINSscan Conventional is a joint service with IRI, comprised of 101,000 retail locations spanning Grocery, Drug, Walmart, Mass, Dollar, Military and Club. Also includes reporting in the nation’s leading retailers such as Target, Safeway, Kroger, Wegman’s and Walmart.

Figures were calculated internally based on the given percentage shares. Figures were also rounded to provide a better understanding of the statistic.