Most used eHealth tracker / smart watches by brand in the U.S. 2024
With 56 percent, Apple is the most popular brand for personal smart watches and eHealth or fitness trackers among U.S. consumers. In second place follows Fitbit with 23 percent of respondents. These results are based on a representative online survey conducted in 2024 among 3,060 consumers in the United States. Looking to gain valuable insights about smartwatch users worldwide? Check out our reports about smartwatch owners around the globe. These reports provide readers with a detailed understanding into smartwatch users, highlighting their demographics, preferences, opinions, and ways to engage with them effectively.
