Reasons Asian-Americans choose quick service restaurants in the U.S. 2016

Leading factors for Asian-Americans when choosing a quick service restaurant in the United States in 2016

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Source

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Release date

August 2016

Region

United States

Survey time period

April, 2016

Number of respondents

256 respondents

Age group

18 to 64 years

Special properties

Asian-Americans.

Method of interview

Face-to-face interview, online survey

Supplementary notes

This question was phrased by the source as follows: "When it comes to choosing a fast food restaurant to go to, what would you say are the three (3) most important factors?".
Survey conducted online, in-person and via telephone.
Multiple answers were possible.

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