U.S. gift card sales 2006-2023

Gift card sales in the United States were projected to amount to more than 200 billion U.S. dollars in 2023. This signifies an upward growth trend over the past number of years, as gift card sales were approximately 91 billion U.S. dollars in 2010.

Gift card usage

A gift card is a prepaid payment card that contains a specific amount of money available for use either online or in-store. Gift cards may be closed loop, only redeemable with a single retailer, or open loop, redeemable from any merchant which accepts payment through the gift card in question. According to a survey, approximately half of consumers in the United States purchased gift cards as presents to others due to their convenience.

U.S. retail

Total retail sales in the United States were projected to amount to nearly eight trillion U.S. dollars in 2026, up from around seven trillion U.S. dollars in 2022. Retail establishments come in many forms such as grocery stores, restaurants, and bookstores. There are around four million retail establishments in the United States. Walmart, Amazon, The Kroger Co., Costco, and Target are a selection of the leading retailers in the United States.