The statistic presents advertising spending of the building materials supplier 84 Lumber in the United States in 2015, as well as an estimated cost of their 2017 Super Bowl commercial. In 2015, the company spent 775 thousand U.S. dollars on measured media advertising in the United States. The cost of their 2017 Super Bowl commercial is estimated at 15 million U.S. dollars.
84 Lumber advertising spending in the United States in 2015 and on 2017 Super Bowl
(in thousand U.S. dollars)
* Measured media from WPP's Kantar Media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. ** Estimate.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Advertising Age. (January 10, 2017). 84 Lumber advertising spending in the United States in 2015 and on 2017 Super Bowl (in thousand U.S. dollars) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/670954/84-lumber-ad-spend-usa/
Advertising Age. "84 Lumber advertising spending in the United States in 2015 and on 2017 Super Bowl (in thousand U.S. dollars) ." Chart. January 10, 2017. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/670954/84-lumber-ad-spend-usa/
Advertising Age. (2017). 84 Lumber advertising spending in the United States in 2015 and on 2017 Super Bowl (in thousand U.S. dollars) . Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/670954/84-lumber-ad-spend-usa/
Advertising Age. "84 Lumber Advertising Spending in The United States in 2015 and on 2017 Super Bowl (in Thousand U.S. Dollars) ." Statista, Statista Inc., 10 Jan 2017, https://www.statista.com/statistics/670954/84-lumber-ad-spend-usa/
Advertising Age, 84 Lumber advertising spending in the United States in 2015 and on 2017 Super Bowl (in thousand U.S. dollars) Statista, https://www.statista.com/statistics/670954/84-lumber-ad-spend-usa/ (last visited October 02, 2024)
84 Lumber advertising spending in the United States in 2015 and on 2017 Super Bowl (in thousand U.S. dollars) [Graph], Advertising Age, January 10, 2017. [Online]. Available: https://www.statista.com/statistics/670954/84-lumber-ad-spend-usa/