According to the National Brand Competitiveness Index of general insurance brands in South Korea in 2023, Samsung Fire & Marine Insurance ranked first with a brand competitiveness index of 78 out of 100.
National Brand Competitiveness Index of general insurance brands in South Korea in 2023
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
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JoongAng Ilbo (The Central Times). (September 24, 2023). National Brand Competitiveness Index of general insurance brands in South Korea in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/670720/south-korea-general-insurance-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of general insurance brands in South Korea in 2023." Chart. September 24, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/670720/south-korea-general-insurance-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2023). National Brand Competitiveness Index of general insurance brands in South Korea in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/670720/south-korea-general-insurance-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of General Insurance Brands in South Korea in 2023." Statista, Statista Inc., 24 Sep 2023, https://www.statista.com/statistics/670720/south-korea-general-insurance-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of general insurance brands in South Korea in 2023 Statista, https://www.statista.com/statistics/670720/south-korea-general-insurance-brand-competitiveness-index/ (last visited December 22, 2024)
National Brand Competitiveness Index of general insurance brands in South Korea in 2023 [Graph], JoongAng Ilbo (The Central Times), September 24, 2023. [Online]. Available: https://www.statista.com/statistics/670720/south-korea-general-insurance-brand-competitiveness-index/
