North America: planned changes in e-mail marketing strategies 2016-2018

Published by Statista Research Department, Jan 6, 2023
This statistic provides information on planned changes in e-mail marketing strategies in North America as of September 2016. During the survey period, 52 percent of respondents from the United States and Canada stated that there were planning to better personalize subject lines to drive opens over the coming 12 to 24 months.

Planned changes in e-mail marketing strategies according to retailers in North America between 2016 and 2018

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Release date

January 2017

Region

Canada, United States

Survey time period

September 2016

Number of respondents

200 consumers and 100 retail executives

Supplementary notes

Question: How do you plan to refine and improve e-mail strategies over the next 12 to 24 months?

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