Rare Beauty was the leading beauty brand on Instagram in 2023, with 64 million interactions on the platform, resulting in an overall engagement rate of 1.8 percent. Huda Beauty ranked second, with an engagement rate of 2.78 percent, followed by Sol de Janeiro with 2.95 percent.
Leading beauty brands on Instagram worldwide as of December 2023, by user engagement
186 beauty brands; Facebook, Instagram, TikTok, and Twitter;
Supplementary notes
The source defines engagement as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions. Engagement rate is defined as the total engagement divided by audience size.
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Rival IQ. (April 2, 2024). Leading beauty brands on Instagram worldwide as of December 2023, by user engagement [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/670550/leading-beauty-brands-instagram-engagement/
Rival IQ. "Leading beauty brands on Instagram worldwide as of December 2023, by user engagement." Chart. April 2, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/670550/leading-beauty-brands-instagram-engagement/
Rival IQ. (2024). Leading beauty brands on Instagram worldwide as of December 2023, by user engagement. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/670550/leading-beauty-brands-instagram-engagement/
Rival IQ. "Leading Beauty Brands on Instagram Worldwide as of December 2023, by User Engagement." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/670550/leading-beauty-brands-instagram-engagement/
Rival IQ, Leading beauty brands on Instagram worldwide as of December 2023, by user engagement Statista, https://www.statista.com/statistics/670550/leading-beauty-brands-instagram-engagement/ (last visited December 21, 2024)
Leading beauty brands on Instagram worldwide as of December 2023, by user engagement [Graph], Rival IQ, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/670550/leading-beauty-brands-instagram-engagement/
