Key factors for U.S. users to shop via Amazon 2020

Published by Statista Research Department, Mar 24, 2025
A January 2020 survey revealed that fast and free shipping was the most popular reason for U.S. online users to shop via Amazon. The e-commerce platform's wide range of products was ranked second was almost 69 percent of respondents stated it was a reason for them to purchase on Amazon.

Reasons for internet users in the United States to shop on Amazon as of January 2020

CharacteristicShare of respondents
Fast, free shipping 79.8%
Broad selection - they sell everything I need 68.9%
I am a Prime member 65.7%
Best pricing 49.2%
Easy returns process 43.7%
Best digital shopping experience 42%
Product reviews and recommendations 40.5%
Unique items I can't find elsewhere (handcrafted, vintage, custom) 22.3%
Proactive communication during delivery 17.8%
Other 2.4%
Showing entries 1 to 10 (10 entries in total)
Created with Highcharts 7.2.2Share of respondents79.8%79.8%68.9%68.9%65.7%65.7%49.2%49.2%43.7%43.7%42%42%40.5%40.5%22.3%22.3%17.8%17.8%2.4%2.4%Fast, free shippingBroad selection - they sell everything I needI am a Prime memberBest pricingEasy returns processBest digital shopping experienceProduct reviews and recommendationsUnique items I can't find elsewhere (handcrafted, vintage, custom)Proactive communication during deliveryOther
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%

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Release date

May 2020

Region

United States

Survey time period

January 2020

Number of respondents

2,000 respondents

Age group

18 years and older

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