During a 2022 survey carried out in the United States, 27 percent of responding consumers stated it was likely or very likely that a brand's regular newsletter would influence them to purchase something. On the other hand, 24 percent said such a situation was unlikely or very unlikely to happen.
Likelihood of email newsletter instigating consumers to purchase something in the United States as of June 2022
Original question: "How likely is it that a brand's regular email newsletter would influence you to purchase something?" The source does not provide information on the type of survey used or on the exact age of the responding consumers.
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Latana. (September 27, 2022). Likelihood of email newsletter instigating consumers to purchase something in the United States as of June 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/670464/e-mail-marketing-effectiveness-na/
Latana. "Likelihood of email newsletter instigating consumers to purchase something in the United States as of June 2022." Chart. September 27, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/670464/e-mail-marketing-effectiveness-na/
Latana. (2022). Likelihood of email newsletter instigating consumers to purchase something in the United States as of June 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/670464/e-mail-marketing-effectiveness-na/
Latana. "Likelihood of Email Newsletter Instigating Consumers to Purchase Something in The United States as of June 2022." Statista, Statista Inc., 27 Sep 2022, https://www.statista.com/statistics/670464/e-mail-marketing-effectiveness-na/
Latana, Likelihood of email newsletter instigating consumers to purchase something in the United States as of June 2022 Statista, https://www.statista.com/statistics/670464/e-mail-marketing-effectiveness-na/ (last visited December 21, 2024)
Likelihood of email newsletter instigating consumers to purchase something in the United States as of June 2022 [Graph], Latana, September 27, 2022. [Online]. Available: https://www.statista.com/statistics/670464/e-mail-marketing-effectiveness-na/
