This statistic shows the consumer subgroups of natural and organic personal care products in Europe in 2016. A majority of 45 percent of respondents belong to the 'rather an external focus' category, in which consumers want to avoid a negative outcome for others, followed by the 'risk avoidance' group at 35 percent.
Consumer subgroups of natural and organic personal care products in Europe in 2016*
Females from France, Italy, Germany, Sweden, UK and Poland; only women who take into account presence of natural and organic ingredients when purchasing cosmetics
Method of interview
Online survey
Supplementary notes
Date of access is date of release.
* The source defines the consumer subgroups as follows:
Rather an external focus: need to avoid negative outcomes for others, eg. animals, planet, other people.
Risk avoidance: need to avoid harm for themselves, eg. no chemical ingredients.
Part of who I am: need to avoid artificiality in all aspects of life.
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NATRUE. (February 9, 2017). Consumer subgroups of natural and organic personal care products in Europe in 2016* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/670417/consumer-subgroups-organic-personal-care-european-union-eu/
NATRUE. "Consumer subgroups of natural and organic personal care products in Europe in 2016* ." Chart. February 9, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/670417/consumer-subgroups-organic-personal-care-european-union-eu/
NATRUE. (2017). Consumer subgroups of natural and organic personal care products in Europe in 2016* . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/670417/consumer-subgroups-organic-personal-care-european-union-eu/
NATRUE. "Consumer Subgroups of Natural and Organic Personal Care Products in Europe in 2016* ." Statista, Statista Inc., 9 Feb 2017, https://www.statista.com/statistics/670417/consumer-subgroups-organic-personal-care-european-union-eu/
NATRUE, Consumer subgroups of natural and organic personal care products in Europe in 2016* Statista, https://www.statista.com/statistics/670417/consumer-subgroups-organic-personal-care-european-union-eu/ (last visited December 22, 2024)
Consumer subgroups of natural and organic personal care products in Europe in 2016* [Graph], NATRUE, February 9, 2017. [Online]. Available: https://www.statista.com/statistics/670417/consumer-subgroups-organic-personal-care-european-union-eu/
