The statistic shows data on the Super Bowl advertising effectiveness in the United States, as of January 2017. During a survey, 59 percent of respondents stated that a Super Bowl ad had never driven them to buy anything.
Has a Super Bowl TV commercial ever driven you to buy something?
Characteristic
Share of respondents
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YouGov. (January 31, 2017). Has a Super Bowl TV commercial ever driven you to buy something? [Graph]. In Statista. Retrieved July 24, 2024, from https://www.statista.com/statistics/670367/super-bowl-ad-effectiveness/
YouGov. "Has a Super Bowl TV commercial ever driven you to buy something?." Chart. January 31, 2017. Statista. Accessed July 24, 2024. https://www.statista.com/statistics/670367/super-bowl-ad-effectiveness/
YouGov. (2017). Has a Super Bowl TV commercial ever driven you to buy something?. Statista. Statista Inc.. Accessed: July 24, 2024. https://www.statista.com/statistics/670367/super-bowl-ad-effectiveness/
YouGov. "Has a Super Bowl Tv Commercial Ever Driven You to Buy Something?." Statista, Statista Inc., 31 Jan 2017, https://www.statista.com/statistics/670367/super-bowl-ad-effectiveness/
YouGov, Has a Super Bowl TV commercial ever driven you to buy something? Statista, https://www.statista.com/statistics/670367/super-bowl-ad-effectiveness/ (last visited July 24, 2024)
Has a Super Bowl TV commercial ever driven you to buy something? [Graph], YouGov, January 31, 2017. [Online]. Available: https://www.statista.com/statistics/670367/super-bowl-ad-effectiveness/