Impact of Super Bowl ads on brand image 2017

Published by
Michele Majidi,
Oct 30, 2023
The statistic shows data on the impact of Super Bowl ads on brand image in the United States, as of January 2017. During a survey, 11 percent of respondents stated Super Bowl ads greatly enhanced their impression of the advertised brands.

Do Super Bowl TV commercials enhance or diminish your impression of a particular brand?

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Release date

January 2017

Region

United States

Survey time period

January 25 to 27, 2017

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Generally, do Super Bowl TV commercials enhance or diminish your impression of a particular brand?"

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