Car rental company brand competitiveness index South Korea 2024

Published by
Jang Seob Yoon,
Oct 22, 2024

In 2024, Lotte rent a car ranked first with a brand competitiveness index that measured 79 out of 100 in South Korea. The leading three car rental companies all maintained their ranking and score from the previous year.

National Brand Competitiveness Index of leading car rental company brands in South Korea in 2024

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Release date

August 2024

Region

South Korea

Survey time period

2024

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

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Statistics on " Automotive industry in South Korea "

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