According to the 2023 National Brand Competitiveness Index in South Korea, the brand competitiveness index of Samsung Electronics' domestic Galaxy Tab measured 80 out of 100. Apple's iPad scored 77 points.
National Brand Competitiveness Index of tablet PC brands in South Korea in 2023
Characteristic
Index score on a 0 to 100 scale
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Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
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JoongAng Ilbo (The Central Times). (May 31, 2023). National Brand Competitiveness Index of tablet PC brands in South Korea in 2023 [Graph]. In Statista. Retrieved July 24, 2024, from https://www.statista.com/statistics/669924/south-korea-tablet-pc-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of tablet PC brands in South Korea in 2023." Chart. May 31, 2023. Statista. Accessed July 24, 2024. https://www.statista.com/statistics/669924/south-korea-tablet-pc-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2023). National Brand Competitiveness Index of tablet PC brands in South Korea in 2023. Statista. Statista Inc.. Accessed: July 24, 2024. https://www.statista.com/statistics/669924/south-korea-tablet-pc-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Tablet Pc Brands in South Korea in 2023." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/669924/south-korea-tablet-pc-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of tablet PC brands in South Korea in 2023 Statista, https://www.statista.com/statistics/669924/south-korea-tablet-pc-brand-competitiveness-index/ (last visited July 24, 2024)
National Brand Competitiveness Index of tablet PC brands in South Korea in 2023 [Graph], JoongAng Ilbo (The Central Times), May 31, 2023. [Online]. Available: https://www.statista.com/statistics/669924/south-korea-tablet-pc-brand-competitiveness-index/