According to the 2024 National Brand Competitiveness Index in South Korea, the brand competitiveness index of kimchi refrigerators of the Samsung and LG Dios brand measured 80 out of 100. Both brands scored higher than in the previous year, while Dayou Dimchae's score decreased. Kimchi refrigerators are specifically designed for storing kimchi and are a popular household appliance in South Korea.
National Brand Competitiveness Index of Kimchi refrigerator brands in South Korea in 2024
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
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JoongAng Ilbo (The Central Times). (May 12, 2024). National Brand Competitiveness Index of Kimchi refrigerator brands in South Korea in 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/669903/south-korea-kimchi-refrigerator-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Kimchi refrigerator brands in South Korea in 2024." Chart. May 12, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/669903/south-korea-kimchi-refrigerator-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2024). National Brand Competitiveness Index of Kimchi refrigerator brands in South Korea in 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/669903/south-korea-kimchi-refrigerator-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Kimchi Refrigerator Brands in South Korea in 2024." Statista, Statista Inc., 12 May 2024, https://www.statista.com/statistics/669903/south-korea-kimchi-refrigerator-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of Kimchi refrigerator brands in South Korea in 2024 Statista, https://www.statista.com/statistics/669903/south-korea-kimchi-refrigerator-brand-competitiveness-index/ (last visited December 21, 2024)
National Brand Competitiveness Index of Kimchi refrigerator brands in South Korea in 2024 [Graph], JoongAng Ilbo (The Central Times), May 12, 2024. [Online]. Available: https://www.statista.com/statistics/669903/south-korea-kimchi-refrigerator-brand-competitiveness-index/