According to the 2024 National Brand Competitiveness Index in South Korea, the brand competitiveness index of dehumidifiers of the WINIX brand measured 79 out of 100. All three brands increased their score to the previous year.
National Brand Competitiveness Index of dehumidifier brands in South Korea in 2024
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
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JoongAng Ilbo (The Central Times). (May 12, 2024). National Brand Competitiveness Index of dehumidifier brands in South Korea in 2024 [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/statistics/669889/south-korea-dehumidifier-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of dehumidifier brands in South Korea in 2024." Chart. May 12, 2024. Statista. Accessed November 13, 2024. https://www.statista.com/statistics/669889/south-korea-dehumidifier-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2024). National Brand Competitiveness Index of dehumidifier brands in South Korea in 2024. Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/statistics/669889/south-korea-dehumidifier-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Dehumidifier Brands in South Korea in 2024." Statista, Statista Inc., 12 May 2024, https://www.statista.com/statistics/669889/south-korea-dehumidifier-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of dehumidifier brands in South Korea in 2024 Statista, https://www.statista.com/statistics/669889/south-korea-dehumidifier-brand-competitiveness-index/ (last visited November 13, 2024)
National Brand Competitiveness Index of dehumidifier brands in South Korea in 2024 [Graph], JoongAng Ilbo (The Central Times), May 12, 2024. [Online]. Available: https://www.statista.com/statistics/669889/south-korea-dehumidifier-brand-competitiveness-index/
