Apartment brand competitiveness index in South Korea 2023

Published by
H. Yoo,
Aug 9, 2024
In 2023, Raemian constructed by Samsung C&T corporation's brand competitiveness index measured 75 out of 100, having the highest score among the apartment brands considered. It was followed by Xi with 74 points.

National Brand Competitiveness Index of apartment brands in South Korea in 2023

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Sources

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Release date

May 2023

Region

South Korea

Survey time period

2023

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

The source does not provide an exact publication date. Date given here is the day of data access.

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