U.S. consumer online and in-store Super Saturday shopping 2016

Published by
Stephanie Chevalier,
Mar 9, 2022
This statistic presents the share of consumers in the United States who shopped online, in-store or both on Super Saturday in 2016. During the survey period, 31 percent of responding shoppers stated that they had shopped exclusively online on Super Saturday that year.

Share of consumers in the United States who shopped online, in-store or both on Super Saturday in 2016

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Release date

February 2017

Region

United States

Survey time period

December 28 to 30, 2016

Number of respondents

total survey n=1,874; shoppers n=774

Age group

18 years and older

Supplementary notes

Question: Did you shop online, in-store or both on the following sales events? - Super Saturday (Last Saturday before Christmas)

Values may not add up to 100 percent due to rounding.

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