This statistic shows the biweekly media reach of public transport out-of-home posters in the Netherlands, by public transport location and shape. As of 2016, roughly 705,000 individuals per two weeks were reached by a landscape shaped poster on a metro station in Rotterdam.
Biweekly media reach* of public transport out-of-home posters in the Netherlands in 2016, by public transport location and poster shape
* The source defines the media reach for two weeks as follows: "the screen audience or the number of consumers whom actually is present within the screen zone and looks at the digital area".
** The source specifies the following locations: Metro stations Amsterdam posters: "Centraal, Waterlooplein, Wibautstraat, Nieuwmarkt, Weesperplein, Lelylaan, Zuid en RAI". Metro stations Rotterdam posters: "Beurs, Centraal, Zuidplein, Dijkzicht, Schiedam, Wilhelminaplein en Kralingse Zoom". Metro stations Rotterdam posters landscape shape: "Blaak, Schiedam en Beurs".
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CS Digital Media. (February 1, 2017). Biweekly media reach* of public transport out-of-home posters in the Netherlands in 2016, by public transport location and poster shape [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/669121/reach-of-public-transport-displays-in-the-netherlands-by-location/
CS Digital Media. "Biweekly media reach* of public transport out-of-home posters in the Netherlands in 2016, by public transport location and poster shape." Chart. February 1, 2017. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/669121/reach-of-public-transport-displays-in-the-netherlands-by-location/
CS Digital Media. (2017). Biweekly media reach* of public transport out-of-home posters in the Netherlands in 2016, by public transport location and poster shape. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/669121/reach-of-public-transport-displays-in-the-netherlands-by-location/
CS Digital Media. "Biweekly Media Reach* of Public Transport Out-of-home Posters in The Netherlands in 2016, by Public Transport Location and Poster Shape." Statista, Statista Inc., 1 Feb 2017, https://www.statista.com/statistics/669121/reach-of-public-transport-displays-in-the-netherlands-by-location/
CS Digital Media, Biweekly media reach* of public transport out-of-home posters in the Netherlands in 2016, by public transport location and poster shape Statista, https://www.statista.com/statistics/669121/reach-of-public-transport-displays-in-the-netherlands-by-location/ (last visited January 05, 2025)
Biweekly media reach* of public transport out-of-home posters in the Netherlands in 2016, by public transport location and poster shape [Graph], CS Digital Media, February 1, 2017. [Online]. Available: https://www.statista.com/statistics/669121/reach-of-public-transport-displays-in-the-netherlands-by-location/
