This statistic illustrates the share of advertisers who know about Out Of Home advertising providers in the Netherlands in 2017, by OOH provider. As of 2017, roughly 62 percent of the surveyed media planners and advertisers knew about Interbest.
Share of media professionals who know about Out Of Home advertising providers in the Netherlands in 2017, by OOH provider
OOH providers
Share of respondents
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officials=367; advertisers=123; media planners=127; media operators=119
Special properties
the media operators have been rated by advertisers and media planners who had business contacts with one or more providers in 2016
Method of interview
Online survey
Supplementary notes
According to the source, the study measured: "the brand awareness (= business contact) and the image of media operators among decision makers of advertisement budgets. Additionally, awareness, appreciation and image of media agencies were measured among advertisers and operators."
The source notes, for this study: "advertisers and media planners assess the way in which media operators manifest themselves on the market"
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Value Zipper. (December 11, 2017). Share of media professionals who know about Out Of Home advertising providers in the Netherlands in 2017, by OOH provider [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/668963/ranking-of-most-well-known-ooh-providers-among-advertisers-in-the-netherlands/
Value Zipper. "Share of media professionals who know about Out Of Home advertising providers in the Netherlands in 2017, by OOH provider." Chart. December 11, 2017. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/668963/ranking-of-most-well-known-ooh-providers-among-advertisers-in-the-netherlands/
Value Zipper. (2017). Share of media professionals who know about Out Of Home advertising providers in the Netherlands in 2017, by OOH provider. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/668963/ranking-of-most-well-known-ooh-providers-among-advertisers-in-the-netherlands/
Value Zipper. "Share of Media Professionals Who Know about Out Of Home Advertising Providers in The Netherlands in 2017, by Ooh Provider." Statista, Statista Inc., 11 Dec 2017, https://www.statista.com/statistics/668963/ranking-of-most-well-known-ooh-providers-among-advertisers-in-the-netherlands/
Value Zipper, Share of media professionals who know about Out Of Home advertising providers in the Netherlands in 2017, by OOH provider Statista, https://www.statista.com/statistics/668963/ranking-of-most-well-known-ooh-providers-among-advertisers-in-the-netherlands/ (last visited August 24, 2024)
Share of media professionals who know about Out Of Home advertising providers in the Netherlands in 2017, by OOH provider [Graph], Value Zipper, December 11, 2017. [Online]. Available: https://www.statista.com/statistics/668963/ranking-of-most-well-known-ooh-providers-among-advertisers-in-the-netherlands/
