This statistic illustrates the share of advertisers who know about Out Of Home advertising providers in the Netherlands in 2017, by OOH provider. As of 2017, roughly 62 percent of the surveyed media planners and advertisers knew about Interbest.
Share of media professionals who know about Out Of Home advertising providers in the Netherlands in 2017, by OOH provider
officials=367; advertisers=123; media planners=127; media operators=119
Special properties
the media operators have been rated by advertisers and media planners who had business contacts with one or more providers in 2016
Method of interview
Online survey
Supplementary notes
According to the source, the study measured: "the brand awareness (= business contact) and the image of media operators among decision makers of advertisement budgets. Additionally, awareness, appreciation and image of media agencies were measured among advertisers and operators."
The source notes, for this study: "advertisers and media planners assess the way in which media operators manifest themselves on the market"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Value Zipper. (December 11, 2017). Share of media professionals who know about Out Of Home advertising providers in the Netherlands in 2017, by OOH provider [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/668963/ranking-of-most-well-known-ooh-providers-among-advertisers-in-the-netherlands/
Value Zipper. "Share of media professionals who know about Out Of Home advertising providers in the Netherlands in 2017, by OOH provider." Chart. December 11, 2017. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/668963/ranking-of-most-well-known-ooh-providers-among-advertisers-in-the-netherlands/
Value Zipper. (2017). Share of media professionals who know about Out Of Home advertising providers in the Netherlands in 2017, by OOH provider. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/668963/ranking-of-most-well-known-ooh-providers-among-advertisers-in-the-netherlands/
Value Zipper. "Share of Media Professionals Who Know about Out Of Home Advertising Providers in The Netherlands in 2017, by Ooh Provider." Statista, Statista Inc., 11 Dec 2017, https://www.statista.com/statistics/668963/ranking-of-most-well-known-ooh-providers-among-advertisers-in-the-netherlands/
Value Zipper, Share of media professionals who know about Out Of Home advertising providers in the Netherlands in 2017, by OOH provider Statista, https://www.statista.com/statistics/668963/ranking-of-most-well-known-ooh-providers-among-advertisers-in-the-netherlands/ (last visited December 03, 2024)
Share of media professionals who know about Out Of Home advertising providers in the Netherlands in 2017, by OOH provider [Graph], Value Zipper, December 11, 2017. [Online]. Available: https://www.statista.com/statistics/668963/ranking-of-most-well-known-ooh-providers-among-advertisers-in-the-netherlands/
