Main purposes for users to follow a WeChat public account China 2016

Published by Statista Research Department, Jun 26, 2016
This statistic presents the main purposes for users to follow a WeChat public account in China as of March 2016. According to the source, 30.9 percent of the respondents followed public WeChat accounts in order to access services provided by official accounts.

Main purposes for users to follow a WeChat public account in China as of March 2016

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Sources

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Release date

June 2016

Region

China

Survey time period

March 2016

Special properties

40,443 online participants and 1,101 participants by phone

Method of interview

Online survey

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