Dba.dk was the most visited retail website in Denmark as of January 2024, hitting over 14 million visits. Pricerunner.dk followed with an monthly traffic of 7.48 million visits. Elgiganten.dk ranked third, with around 6.65 million website visits.
The Danish e-shopper
Danish online shoppers favor domestic e-commerce websites. In 2022, around 85 percent of Danes purchased from national sellers online, 40 percent from sellers from other EU countries, and 12 percent bought outside the EU. Highest e-commerce penetration rates can be found in Denmark's capital region, where over 80 percent of consumers purchased via e-commerce sites. When comparing age groups, Danish 20- to 39-year-olds purchased online the most.
What do Danes shop?
In 2022, Danes favored clothing, sports, and leisure equipment, bought by nearly seven in ten online shoppers Event tickets were the second-most purchased e-commerce products, bought by 52 percent of e-shoppers, followed by online meals at 51 percent. That year, online shopping was equally done via desktops and smartphones, leaving tablets at 12 percent.
Most popular e-commerce sites in Denmark as of January 2024, by website visits
(in millions)
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Semrush. (February 19, 2024). Most popular e-commerce sites in Denmark as of January 2024, by website visits (in millions) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/668623/most-popular-webshops-in-denmark/
Semrush. "Most popular e-commerce sites in Denmark as of January 2024, by website visits (in millions)." Chart. February 19, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/668623/most-popular-webshops-in-denmark/
Semrush. (2024). Most popular e-commerce sites in Denmark as of January 2024, by website visits (in millions). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/668623/most-popular-webshops-in-denmark/
Semrush. "Most Popular E-commerce Sites in Denmark as of January 2024, by Website Visits (in Millions)." Statista, Statista Inc., 19 Feb 2024, https://www.statista.com/statistics/668623/most-popular-webshops-in-denmark/
Semrush, Most popular e-commerce sites in Denmark as of January 2024, by website visits (in millions) Statista, https://www.statista.com/statistics/668623/most-popular-webshops-in-denmark/ (last visited August 24, 2024)
Most popular e-commerce sites in Denmark as of January 2024, by website visits (in millions) [Graph], Semrush, February 19, 2024. [Online]. Available: https://www.statista.com/statistics/668623/most-popular-webshops-in-denmark/