Belgium: music stream subscribers Flanders 2020

In 2020, eight out of ten users of Flemish Apple Music users said they paid money to listen to the money streams. This according to results of a survey that asked respondents whether they used a free or paid version of selected music services available in the Dutch-speaking region of Belgium. This percentage was higher than those of of its competitors. YouTube, on the other hand, was not a popular music streaming service to subscribe to. Less than five percent of respondents paid for music from YouTube. Note that these numbers only cover the Dutch-speaking region of Flanders in Belgium, with no similar data being available for the rest of the country. This is not uncommon for Belgium. The country is divided in three regions, namely Flanders in the north, French-speaking Wallonia in the south and the Brussels-Capital Region in between. These regions have their own governments (alongside the national one) and sometimes act separately from each other. This also means that consumer surveys held in one region, are not necessarily held in the other parts of the country or not even being available nationally. That is the case here.

Share of respondents who paid for music streaming in Flanders from 2015 to 2020, by platform

Characteristic	2015	2016	2017	2018	2019	2020
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-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
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Release date

April 2021

More information

Region

Belgium

Survey time period

2015 to 2020

Number of respondents

2,981 respondents

Age group

16 years and older

Special properties

inhabitants from Flanders, Belgium's Dutch-speaking region

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

The source states that: "digiMeter provides a snapshot view of the adoption and use of media and IT. It is based on the self-reporting of media consumers. As such, the results should be interpreted as the perception respondents have of their own media consumption. The methodology does not allow for assumptions on the effective media reach."

The figures have been taken from several publications.. In 2018, a different survey question was asked, which resulted in only partial data being available for the statistical question in its current form.

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