Main online purchase motivations in Spain 2023

Published by Statista Research Department, Aug 10, 2023
A 2023 survey revealed that the main reason online shoppers in Spain made e-commerce purchases was out of convenience. It was closely followed by the extensive product offering and attractive prices, both chosen by more than nine out of ten respondents.

Leading drivers for online shopping in Spain in 2023

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Release date

June 2023

Region

Spain

Survey time period

April to May 2023

Number of respondents

1,005 online buyers

Age group

16-74 years

Method of interview

Computer-assisted web interviews (CAWI)

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Statistics on " E-commerce in Spain "

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Overview

7

Segments

6

Sites and apps

7

Shopping behavior

8

Payment preferences

5

Further related statistics

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