Main online purchase motivations in Spain 2024

Published by Statista Research Department, Dec 4, 2024

A 2024 survey revealed that the main reason online shoppers in Spain made e-commerce purchases was out of convenience. It was closely followed by the extensive product offering and attractive prices, both chosen by around nine out of ten respondents.

Leading drivers for online shopping in Spain in 2024

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Release date

June 2024

Region

Spain

Survey time period

May 2024

Number of respondents

1,000 online buyers

Age group

16-74 years

Method of interview

Computer-assisted web interviews (CAWI)

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Overview

7

Segments

6

Sites and apps

7

Shopping behavior

8

Payment preferences

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Further related statistics

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