E-mail inbox placement & spam rate in Brazil 2015-2016

Published by Statista Research Department, Aug 1, 2016
The graph shows e-mail inbox placement and spam rate in Brazil from 2nd quarter 2015 to 2nd quarter 2016. The source found that 74 percent of commercial e-mails reached their destination inbox in the last measured quarter.

E-mail inbox placement and spam rate in Brazil from 2nd quarter 2015 to 2nd quarter 2016

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Source

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Release date

August 2016

Region

Brazil

Survey time period

Q2 2015 to Q2 2016

Special properties

based on 2.5 billion promotional email messages sent to consumers around the world between April 2015 and June 2016

Supplementary notes

The source provides the following information: "Information captured from high volumes of monitored email accounts (seeds) controlled by senders to sample mailbox providers’ placement decisions irrespective of user-initiated or engagement-based filtering. For new programs with little or no history of subscriber interaction, seeds can provide an accurate assessment of inbox placement."

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Overview

6

Access

6

Mobile internet

5

Demographics

7

Usage

8

Social media

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Mobile apps

5

E-commerce

7

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E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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