The graph shows the e-mail inbox placement and spam rate worldwide from the second quarter of 2015 to the second quarter of 2018. The source found that 86 percent of commercial e-mails reached their destination inbox in the last measured quarter.
E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018
Characteristic
Inbox placement rate
Spam rate
Missing rate
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based on 2 billion promotional email messages sent to consumers around the world between April 2015 and June 2016
Supplementary notes
The source provides the following information: "Information captured from high volumes of monitored email accounts (seeds) controlled by senders to sample mailbox providers’ placement decisions irrespective of user-initiated or engagement-based filtering. For new programs with little or no history of subscriber interaction, seeds can provide an accurate assessment of inbox placement." Figures for periods prior to Q3 2017 come from previous reporting.
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Return Path. (August 14, 2018). E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/668343/email-inbox-placement-spam-rate/
Return Path. "E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018." Chart. August 14, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/668343/email-inbox-placement-spam-rate/
Return Path. (2018). E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/668343/email-inbox-placement-spam-rate/
Return Path. "E-mail Inbox Placement and Spam Rate Worldwide from 2nd Quarter 2015 to 2nd Quarter 2018." Statista, Statista Inc., 14 Aug 2018, https://www.statista.com/statistics/668343/email-inbox-placement-spam-rate/
Return Path, E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018 Statista, https://www.statista.com/statistics/668343/email-inbox-placement-spam-rate/ (last visited July 22, 2024)
E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018 [Graph], Return Path, August 14, 2018. [Online]. Available: https://www.statista.com/statistics/668343/email-inbox-placement-spam-rate/
