Factors that make a global beauty product sustainable 2023

In a survey conducted in March 2023 among consumers worldwide, nearly two-thirds (or 62 percent) of respondents from China stated that the main factor that made a beauty product sustainable was its naturality. In the United States, 45 percent of consumers saw a beauty product as sustainable when it was cruelty-free.

Leading factors that make a beauty product sustainable according to consumers worldwide as of March 2023 (in shares)

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McKinsey & Company

Release date

May 2023

More information

Region

Worldwide

Survey time period

March 2023

Number of respondents

12,010 respondents

Age group

18 years and older

Supplementary notes

Exact date of publication is not stated by the source.

The source does not specify the type of the survey.

Multiple answers were possible.

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