In 2023, the Genesis G90 ranked first among full-size car brands with a brand competitiveness index of 82 points in South Korea. That was an increase of two points from the previous year. Genesis is part of the Hyundai Motor Group, alongside Hyundai Motors and Kia Motors.
National Brand Competitiveness Index of full-size car models in South Korea in 2023
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
JoongAng Ilbo (The Central Times). (May 31, 2023). National Brand Competitiveness Index of full-size car models in South Korea in 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/667175/south-korea-full-size-car-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of full-size car models in South Korea in 2023." Chart. May 31, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/667175/south-korea-full-size-car-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2023). National Brand Competitiveness Index of full-size car models in South Korea in 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/667175/south-korea-full-size-car-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Full-size Car Models in South Korea in 2023." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/667175/south-korea-full-size-car-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of full-size car models in South Korea in 2023 Statista, https://www.statista.com/statistics/667175/south-korea-full-size-car-brand-competitiveness-index/ (last visited August 24, 2024)
National Brand Competitiveness Index of full-size car models in South Korea in 2023 [Graph], JoongAng Ilbo (The Central Times), May 31, 2023. [Online]. Available: https://www.statista.com/statistics/667175/south-korea-full-size-car-brand-competitiveness-index/
