According to the 2023 National Brand Competitiveness Index in South Korea, the brand competitiveness index of Samsung Galaxy smartphones measured 81 out of 100. While this was the same score as previously, the Apple iPhone improved to a score 79 points.
National Brand Competitiveness Index of smartphone brands in South Korea in 2023
Characteristic
Index score on a 0 to 100 scale
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Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
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JoongAng Ilbo (The Central Times). (May 31, 2023). National Brand Competitiveness Index of smartphone brands in South Korea in 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/667129/south-korea-smartphone-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of smartphone brands in South Korea in 2023." Chart. May 31, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/667129/south-korea-smartphone-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2023). National Brand Competitiveness Index of smartphone brands in South Korea in 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/667129/south-korea-smartphone-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Smartphone Brands in South Korea in 2023." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/667129/south-korea-smartphone-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of smartphone brands in South Korea in 2023 Statista, https://www.statista.com/statistics/667129/south-korea-smartphone-brand-competitiveness-index/ (last visited August 24, 2024)
National Brand Competitiveness Index of smartphone brands in South Korea in 2023 [Graph], JoongAng Ilbo (The Central Times), May 31, 2023. [Online]. Available: https://www.statista.com/statistics/667129/south-korea-smartphone-brand-competitiveness-index/