According to the 2024 National Brand Competitiveness Index in South Korea, the brand competitiveness index of Samsung Galaxy smartphones measured 82 out of 100. While this was the same score as previously, the Apple iPhone improved to a score of 78 points.
National Brand Competitiveness Index of smartphone brands in South Korea in 2024
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
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JoongAng Ilbo (The Central Times). (May 12, 2024). National Brand Competitiveness Index of smartphone brands in South Korea in 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/667129/south-korea-smartphone-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of smartphone brands in South Korea in 2024." Chart. May 12, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/667129/south-korea-smartphone-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2024). National Brand Competitiveness Index of smartphone brands in South Korea in 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/667129/south-korea-smartphone-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Smartphone Brands in South Korea in 2024." Statista, Statista Inc., 12 May 2024, https://www.statista.com/statistics/667129/south-korea-smartphone-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of smartphone brands in South Korea in 2024 Statista, https://www.statista.com/statistics/667129/south-korea-smartphone-brand-competitiveness-index/ (last visited December 21, 2024)
National Brand Competitiveness Index of smartphone brands in South Korea in 2024 [Graph], JoongAng Ilbo (The Central Times), May 12, 2024. [Online]. Available: https://www.statista.com/statistics/667129/south-korea-smartphone-brand-competitiveness-index/
